Shopping for caviar online or browsing options in gourmet grocery stores might have never crossed your mind, but if you’re on TikTok you’ve likely become curious about the luxurious food over the last few months. 

Caviar and Doritos — the ultimate "juxtaposition of highbrow and lowbrow" — make for a wildly popular TikTok treat.

When caviar connoisseur and snack wizard Danielle Zaslavskaya posted a video on TikTok concocting her midnight munchies in the wee hours of the night, she ignited a fire in the world of FoodTok.

Danielle Zaslavskaya could never have predicted that she'd be dubbed the "Queen of Caviar TikTok" only a year after she joined the app. "I downloaded it to find recipes and easy cooking hacks," she tells Town & Country.

But her crown was bestowed upon her in November 2022 when she shared a video of her "O.G." favorite snack: scoops of Siberian sturgeon caviar from her family's brand, Marky's, atop "fitness bread" (a.k.a. rye bread) with a bit of butter. "Omg, I wanna try caviar so bad! Where can you buy it?" read one comment. "What is a good brand to buy from?" read another. To Zaslavskaya's surprise, the 30-second post launched the now-trending hashtag, #caviartok.

Marky's Caviar

Caviar's origin story does not match its current luxury status. Still, we think there's no better way to lavish your loved ones with care than a jar of eggs from a prehistoric leviathan that spends its life sifting through cold and dark waters for snacks. Maybe that doesn't sound so appetizing, but if Poseidon ever came up with a more delectable ambrosia, he selfishly chose not to bless the rest of the world with its splendor.